b.there was founded by Beth Winson, a commercially driven and strategically minded professional with more than a decade of experience within the fashion and lifestyle industry. With a strong foundation in sales, category management, and product strategy, she has worked with leading international brands to build structure, drive growth, and strengthen brand positioning.

Beth is passionate about creating meaningful partnerships and translating business insight into actionable strategies. Her approach combines a sharp commercial mindset with a deep understanding of aesthetics, collaboration, and brand identity — values that form the foundation of b.there.